How to Start an Online Business in 8 Steps Starting an online business requires the same diligence as starting a brick-and-mortar business, plus some unique steps. In many ways, the internet has leveled the playing field for small business owners everywhere. Online businesses are relatively easy to start, without the kind of up-front costs a brick and mortar business demands. However, this relative ease doesn't mean that you can simply jump in and hang out your shingle. As with any business, you need to establish a strong footing for your online business. While the steps outlined below don't necessarily have to be completed in order, their objective is to provide you with a foundation that's solid enough to bear the weight of your future business growth and success. 1. Assess the Viability of Your New Business Idea Just because it's easier to start an online business doesn't mean no costs are involved. As with a physically based business, the first step to take with